What Does User Experience Include?
According to Semantic Studios, there are seven key factors to a solid user experience. This diagram is known as the User Experience Honeycomb. This theory and diagram state that a website or piece of information online must be:
Useful: Does your website content and design fulfill a need? Do your customers find the information on your website to be useful?
Usable: In short, is your website simple to use? Is it intuitive?
Desirable: Does your website design appeal to your audience? Is it enticing to interact with? Does it grab a user’s attention?
Findable: Can users find the information they need easily? Can your website be found quickly on the Internet?
Accessible: Is your website accessible by all? Does it accommodate users with disabilities?
Credible: Is the information on your website truthful? Will users believe what they find on your website? It has been reported that judgments on website credibility are 75% based on a website’s overall aesthetics.
Valuable: With all of these factors combined, does your website content, design, and functionality provide value for users?
Everything on your website, from the marketing copy to the URL structure, contributes to a user’s overall experience with your brand.
Why Should I Care About My Website’s User Experience (UX)?
Providing website visitors with a thorough and pleasant experience is of the utmost importance. Your brand reputation, customer loyalty, and sales are on the line if you fail to prioritize a website’s UX.
When you reach a website that is difficult to use or unappealing, what do you think about that brand? Not the nicest of thoughts, right?
Studies have shown that first impressions are 94% design-related. Plus, almost 60% of users say they will not recommend a business that has a badly designed mobile site. From the device your visitors use to access your website to the appearance of your website, the overall UX of your site can have a lasting effect on your brand’s online reputation.
It is always in the best interest of your brand to provide a stellar experience for users visiting your website.
Did you know 52% of users said that a bad mobile experience made them less likely to engage with a company? Have you also heard that 79% of people who don’t like what they find on one site will go back and search for another site?
Why should customers stay on your website if it is not optimized for the information they need or does not function properly? If your brand is struggling to retain and generate repeat customers, consider improving the UX of your website.
If your business is using a website to drive online sales, user experience needs to be your top priority. Why? For instance, slow-loading websites cost retailers $2.6 billion in lost sales each year.
A user’s experience with your website has a large effect on their decision to buy. 60% of users who do not make a purchase cite dissatisfaction, a lack of information, a slow connection, or a small screen as their reasons for not buying.
Take a look at the conversion rate for your website. Is it where you’d like it to be? If not, the reason could be a failed website design or UX.